The goal of this book is to approach FSBOs differently than all of the other agents who are trying to list them: You want to be their friend first and their Realtor second. When you give FSBOs this book, you're offering them helpful advice to sell their home — not beating them down about how they're going to fail. Gain their trust with this book, and they'll turn to you when they realize how much work and stress you can save them.
Inside, potential clients will learn: