How To Set Up Facebook Niche Conversion Ads
The goal of a Niche Conversion Ad Campaign is to capture the attention of people with a specific interest and get them to take action on your offer. Think Buyers, Sellers or even For Sale By Owner, each of these viewers have specific interests and your ad needs to speak to those needs.
The intended purpose of the ad templates we have provided is for the viewer to request a copy of your niche specific book linked to the campaign. Once they opt-in on one of your landing pages for your book, we’ll count that as a “conversion”.
Before building the campaign itself, we need to make sure that you have set up your Facebook Pixel. You should’ve done this when you setup your Website Visitor custom audience. But if not, please watch this video to set it up.
Enter your Facebook Pixel into this form and our team will add it to your website to start gathering contacts for your audience.
Next you will want to create an event under the Pixel that you have submitted for a specific landing page. We will use this event once we start building your niche conversion ads.
View the video below for the step-by-step instructions
Note: The event that you set up will only work for one specific landing page. If you launch another niche conversion ad, you will need to setup another event as well.Once you have completed the steps above you can begin creating the Niche Conversion Ad Campaign. Follow the video below for the full instructions.
Remember, we have provided a full library of video scripts and post templates to be used in your Niche Conversion Ad Campaigns.
