Creating A Facebook Brand Awareness Campaign
The goal of a Brand Awarness Campaign is to put your content in front of the right people. Staying top of mind is key in this industry. By consistently showing up in the social media feeds of your friends and followers you are increasing your odds of getting a call to “Come List My Home” when they are ready for a move.
Before you can set up your ad campaign you will need to create engaging content. Our team has provided you with everything you need to fill your timeline video engaging content to build your market authority.
Go to the Monthly Social Media Content Templates page to find all of the scripts and post templates.
If you have not set up your Custom Audiences be sure to review this training course.
Important Note: All Real Estate-related ads MUST be placed into the Special Housing Category. However, if your Facebook Ads Manager is new, you will not likely see the option to place your ad into the Housing category.
You will need to follow the steps in the video below, build your ad and submit it to Facebook for review as a regular ad.
Facebook will then reject your ad because it’s real estate related (this usually takes 15 minutes or less), and then you will be given the option to place it in the Special Housing Category. At that point, your ad will be approved.
Simply follow the instructions in the videos below with the step-by-step process and you’re good to go.
